THE CHALLENGE
Fuse Network, a leading B2B blockchain company from Tel aviv aimed to bolster its marketing strategies, generate high-quality leads, and elevate key projects like hackathons and go-to-market initiatives, they turned to me for comprehensive marketing consultancy.
THE SOLUTION
A formulated a robust 360 B2B strategy, proving to be a game-changer for Fuse Network. The strategy not only met but surpassed expectations, delivering measurable results and a significant influx of high-quality leads. Beyond the B2B strategy, I actively participated in diverse projects, including hackathons, go-to-market strategies, and refining product messaging. My adaptability and versatility were evident throughout the collaboration. Harmonious Cross-Team Collaboration: Integrating seamlessly with the marketing, business development, and development teams at Fuse Network, I fostered a collaborative environment. This cohesion translated into effective teamwork and streamlined project execution
THE RESULTS
In our collaborative journey, my work with Fuse Network surpassed expectations. Through a strategic 360 B2B approach and active participation in pivotal projects, I played a crucial role in driving Fuse Network's success within the dynamic blockchain landscape. The impact isn't just measured in metrics but in the transformed perception of email marketing within the organization.
37.5% Conversion Rate
543% Increase in Form Submissions
Enhanced Brand Visibility and Thought Leadership: We helped elevate Fuse Network's industry profile, establishing them as thought leaders through targeted marketing initiatives and strategic project engagements.
ira ryk-lakhman | CCO
“Mel provided Fuse Network marketing consultancy services. She helped the company form a 360 B2B strategy that really proved itself and generated a significant number of quality leads. She also worked with on several other projects including hackthons, go2market strategy, and product messaging. I cannot recommend her enough! she is a true professional with extensive experience and a hands-on approach. She has a great attitude and she easily worked with the marketing, BD, and Dev teams as well as with the management. She made me believe in email marketing, something I thought was virtually impossible!.”
