The Challenge
Pit & Pit, a Belgian e-commerce company, faced a major gap in its marketing strategy—no email marketing system in place. The company needed to build an effective email marketing strategy from scratch that not only matched its brand identity but also delivered measurable results quickly.
The solution
I stepped in to design and execute a full-scale email marketing and retention strategy. Key initiatives included:
Strategic Planning: I conducted an in-depth analysis to understand Pit & Pit's business goals and align email marketing strategies accordingly.
Automated Customer Journeys: Developed personalized, automated customer journeys to nurture relationships and improve customer experiences at every touchpoint.
Advanced Segmentation and Personalization: Implemented targeted content strategies using advanced segmentation to deliver personalized messaging, making emails more relevant and engaging.
Creative Content Development: Created visually appealing email designs and content that aligned with Pit & Pit’s brand, ensuring consistency and strong brand recognition.
A/B Testing and Optimization: Regular A/B testing was conducted to continually improve open rates, click-through rates, and conversion rates, ensuring ongoing optimization.
The Results
The new email marketing strategy produced remarkable results for Pit & Pit:
Generated Over 2 Million Euros in Revenue: The strategy drove more than 2 million euros in revenue within just one year.
Exceptional Customer Retention: Retention rates consistently ranged between 88% and 96%, showing strong customer loyalty.
Boost in Customer Lifetime Value (CLV): The automated workflows increased the CLV to more than five times the cost of customer acquisition, significantly improving long-term profitability.
By leveraging a tailored approach to email marketing, Pit & Pit transformed its engagement with customers and experienced sustained growth and retention.
CARLOS MARQUEZ ARROYO | CEO
“I had the pleasure to hire and work with Mel in Pit&Pit. During our tenure together, Mel launched the retention strategy and implemented it, with a newsletter flow and multiple automated customer journeys. Her creativity and energy also allowed for a significant growth or the organic and influencer-driven social media channels for the company. Mel is an energetic and results-oriented professional that will take ownership and deliver results.”