The Challenge
NOM Maternity, A beloved American maternity brand faced several marketing challenges included Email design, driving repeat purchases, optimizing conversion rates, and maximizing Revenue per Recipient.
The solution
1. Understanding Our Audience through Segmentation and Personas: We dove deep into our customer base, breaking them down into distinct segments and personas within our email flows.
2. Getting to Know Our Audience Inside Out with Specialized Automation: We went the extra mile to truly understand our audience. We crafted unique automation strategies to deliver tailor-made messages to specific customer segments exactly when they needed them.
3. Creating Engagement and Buzz with Targeted Promotions: We made a blend of engagement, our brand's vibe, product highlights, and tempting promos. Each email we sent out had that special something to keep our brand in the spotlight, driving steady growth.
The Results
We achieved an exceptional 378% increase in cart abandonment recovery, illustrating our proficiency in reviving potential sales. Furthermore, a noteworthy 6% conversion rate affirmed our ability to seamlessly turn interest into concrete sales. The pinnacle of success was the outstanding 71% surge in overall revenue, a testament to the financial impact of our strategic endeavors. Notably, the revenue generated from the welcome flow experienced a substantial 70% increase, underlining the significance of a compelling initial engagement. Additionally, a 19% reduction in browsing abandonment highlighted our efficacy in enhancing customer engagement. Lastly, our efforts led to an impressive 49% increase in post-purchase revenue, showcasing our proficiency in nurturing ongoing customer relationships and driving repeat sales. These accomplishments validate the efficacy of our tailored strategies and mark a substantial stride towards growth and success.
Anna Capretto | CEO
“Mel managed email via Klaviyo and a shopify site for our DTC brand. She was able to quickly jump in and understand what needed to happen and how to drive more conversions. She has a really good handle on analytics and was consistently updating us on what was working, what wasn't and how to improve. She has a really great understanding of the overall marketing world and was able to help us build strategy for not just email, but also social and web. Highly recommend Mel as she is smart, driven and really fun to work with!”