THE CHALLENGE
Oliere Paris, a prestigious fragrance brand, faced several marketing challenges including email design, driving repeat purchases, optimizing conversion rates, and maximizing Revenue per Recipient. Prior to our intervention, Oliere Paris did not have a structured email marketing strategy in place. As per the client's request, we focused on building a comprehensive strategy, creating effective email templates, and establishing essential email flows from scratch.
THE SOLUTION
Audience Segmentation and Personas: We segmented our customer base into distinct groups and personas, allowing us to tailor communications to their unique needs and preferences.
Specialized Automation: We developed automation strategies to deliver personalized messages to specific customer segments at optimal times, ensuring relevant and timely communications.
Targeted Promotions: We crafted engaging content that reflected our brand's essence, product highlights, and enticing promotions to captivate our audience and drive consistent growth.
Data-Driven Adjustments: We continuously monitored email campaign performance and made real-time, data-driven adjustments to optimize our strategies and achieve better results. This ongoing refinement ensured that our email marketing efforts remained effective and aligned with our goals.
THE RESULTS
14.5% Conversion Rate on Cart Abandonment Flow: A significant portion of customers who abandoned their carts were successfully converted, demonstrating our ability to recover potential sales.
80% Conversion Rate on Welcome Flow: A substantial majority of new subscribers were converted into paying customers, highlighting the effectiveness of our welcome flow.