Mel Vandersteen Mel Vandersteen

Elevate Your Strategy

In this blog post, we'll share expert tips and best practices to help you elevate your email marketing game and achieve greater success.

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Mel Vandersteen Mel Vandersteen

How to Measure Email Marketing Success

While open rates offer valuable insights, they only scratch the surface of email marketing success. In this blog post, we'll delve into the realm of email analytics, exploring key metrics and strategies to measure and enhance your email marketing performance beyond just open rates.

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Mel Vandersteen Mel Vandersteen

Email Marketing Flows 101:

By setting up automated email flows, you can nurture leads, engage customers, and drive conversions with minimal manual effort. Here’s your guide to getting started with email marketing flows.

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Mel Vandersteen Mel Vandersteen

Looking to Reignite Customer Engagement and Loyalty?

A win-back flow is a targeted marketing strategy designed to re-engage customers who have become inactive or have churned. This sequence of messages, incentives, and personalized content aims to entice lapsed customers back into the fold and rebuild a meaningful and lasting relationship.

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Mel Vandersteen Mel Vandersteen

Segmentations 101

Segmentation is all about dividing your email list into smaller, targeted groups based on specific criteria. By doing this, you can send highly relevant and personalized content to each segment, leading to higher engagement and conversions

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Mel Vandersteen Mel Vandersteen

Welcome Emails: The unsung heroes of the email marketing world.

Welcome Emails generate up to 320% more revenue per email, making them a strategic powerhouse. Learn the art of crafting compelling introductions, informative follow-ups, and powerful closings that set the tone for meaningful customer relationships

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Mel Vandersteen Mel Vandersteen

Elevating E-Commerce Engagement: The Power of Pop-Ups

In the world of e-commerce, engaging with website visitors effectively is crucial for driving sales and increasing conversions. One powerful tool that many e-commerce businesses utilize is the pop-up. While some may view pop-ups as intrusive, when used strategically, they can be an effective way to capture attention, promote offers, and encourage actions that lead to purchases.

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